

A | 【TechWeb】苹果公司近期对中国大陆市场销售的iPad、Mac及Vision Pro产品价格进行了调整,其中,Mac产品线起售价涨幅显著,从900元至3500元不等;iPad系列起售价涨幅在800元至1800元之间;而Vision Pro的售价也从此前的29999元上调至31999元,涨幅达2000元。

B | STOCKHOLM -- A Swedish court on Wednesday fined climate activist Greta Thunberg once again for disobeying police during an environmental protest in July in southern Sweden.The Malmo District Court ordered her to pay a 2,250 kroner ($206) fine.Thunberg, who already had been fined for a similar offense, took part in a July 24 environmental protest at an oil terminal in Malmo, where activists temporarily blocked access to the facility by sitting down and were removed by police.On Sept. 15, she was charged with disobedience to law enforcement for refusing to obey police asking her to leave the scene. She then was dragged away by two uniformed officers. Thunberg, 20, has admitted to the facts but denied guilt, saying the fight against the fossil fuel industry was a form of self-defense due to the existential and global threat of the climate crisis.”We have the science on our side and we have morality on our side. Nothing in the world can change that and so it is. I am ready to act based on the conditions that exist and whether it leads to more sentences,” she said after the verdict. On June 24, the same court fined her 2,500 kronor (about $230) for refusing to obey police orders when taking part in a similar demonstration the previous month where she and others blocked access to the same oil terminal days earlier and were removed by police.On Thursday, the Swede is due to travel to neighboring Norway to take part in a protest with activists, including Indigenous Sami. They're protesting a wind farm of 151 turbines and want it removed because they say it endangers the reindeer herders’ way of life. The activists say a transition to green energy shouldn’t come at the expense of the rights of Indigenous people.Two years ago, Norway’s Supreme Court ruled that the construction of the turbines had violated the rights of the Sami, who have used the land for reindeer for centuries. The Norwegian government has no plans to remove the wind farm.Thunberg inspired a global youth movement demanding stronger efforts to fight climate change after staging weekly protests outside the Swedish Parliament starting in 2018.。尽管当前在售的iPhone 17系列尚未调价,但业界普遍预测,将于今年秋季发布的iPhone 18 Pro系列大概率跟进涨价。

C | 消费者反应:超七成用户考虑推迟或放弃购买 一项针对消费者购买意愿的调查显示,苹果产品的此次涨价正在对销量产生“反噬”效应。

D | 具体来看,38%的受访者表示将延长换机周期,14%的人会选择等待降价促销时再购买。另有12%的用户直接表示将放弃购买苹果产品,9%的受访者则计划转向购买入门款等价格更低的机型。

E | 仅有9%的用户表示涨价不会影响其购买决策,将继续支持苹果产品。

F | 一位网友的评论反映了普遍心态:虽仍青睐苹果,但将调整换机节奏,从以往的“一年一换”或“三年一换”,调整为两到三年换一次手机,五到六年换一次电脑,以应对持续的成本压力。 成本压力持续,内存涨价成长期趋势 分析机构Aletheia Capital在报告中指出,上游存储成本上涨是推动此次调价的关键因素。报告预测,2026年第三季度DRAM(动态随机存取存储器)均价预计将再涨30%,第四季度将继续上涨10%至15%。更深层的变化在于,随着AI算力需求爆发,内存在AI硬件系统中的价值占比预计到2027年将从目前的约40%升至超过70%。

G | 这种供给侧的结构性失衡已非短期扰动,而是一项长期存在的行业趋势。

H | 因此,消费级内存的涨价趋势仍将持续,不排除苹果后续根据成本变化进一步上调产品售价的可能。对于消费者而言,硬件涨价的压力可能会在较长时间内持续存在。
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